Consider embedding questionnaires into business processes on web and mobile applications. Your organization can develop continuous feedback programs from:
- or other target audiences
Nearly everyone that comes into contact with an organization has a "life cycle", that changes over time. For example, a customer starts as a lead, then a prospect, then a new customer, then hopefully a repeat customer, and in some cases a former customer.
Continuous feedback programs can help you understand their needs throughout the life cycle. You can develop in-depth user profiles, maximizing your opportunity with that user. Detailed user profiles help with all aspects of organizational improvement, including:
- customer loyalty
- employee retention
- market research
- product research
These are just a few of the ways that organizations are employing user feedback to achieve their mission.