Traitwise uses gaming paradigms to make answering questions fun, some even say addictive. Users are presented with instant feedback as they answer questions, so they get to see how they compare to others. New questions are presented at the top of the page, creating anticipation for the next question, and eliminating page navigation. Because of these design features, people answer four to five time more questions than other online surveys.
In addition, Traitwise surveys can be embedded right on your web page or mobile application so the survey becomes part of your brand. People are more than twice as likely to start answering questions on your site, or as part of your customer interactions, than clicking on a link to a third-party survey. Overall, customers report getting more than 10 times more information than other survey techniques.